Introduction to Girl Scouts of the USA

Girl Scouts of the USA (GSUSA) stands as the preeminent leadership development organization for girls in the United States, with a legacy spanning over a century. Headquartered in New York City, New York, GSUSA operates as a nonprofit educational organization dedicated to empowering girls to discover their potential, connect with others, and take action as leaders. The organization serves millions of girls and adult volunteers annually, delivering programs that emphasize STEM, outdoors, entrepreneurship, and civic engagement. GSUSA is widely recognized as a leader in the education and youth development sector, consistently earning top ratings for program quality and impact. Its reputation for fostering confidence, character, and community leadership makes it a trusted partner for schools, corporations, and government agencies. The company profile of Girl Scouts of the USA exemplifies a mission-driven enterprise that combines traditional values with modern innovation, ensuring every girl has access to opportunities that shape her future. With a robust network of councils across all 50 states and U.S. territories, GSUSA engages diverse communities and collaborates with organizations like the World Association of Girl Guides and Girl Scouts (WAGGGS) to amplify its global reach. The organization’s role within the education industry is multifaceted: it provides supplemental curricula, leadership training, and life skills development that complement formal schooling. Organizations ranging from public school systems to Fortune 500 companies rely on GSUSA’s evidence-based programs to cultivate the next generation of female leaders. As a top education company, GSUSA leverages research, technology, and partnerships to design programs that address critical issues like digital literacy, financial independence, and environmental stewardship.

Company History and Business Evolution

Girl Scouts of the USA was founded on March 12, 1912, by Juliette Gordon Low in Savannah, Georgia, with the goal of providing girls with opportunities to develop self-reliance and resourcefulness. The first troop of 18 girls met under Low’s guidance, and within a year, the organization had grown to include over 1,200 members. By 1916, GSUSA had established its national headquarters in Washington, D.C., and began publishing the Girl Scout Leader magazine. The organization quickly expanded across the country, introducing iconic elements like the Girl Scout Promise, Law, and the familiar trefoil emblem. During World War I and World War II, Girl Scouts contributed to the war effort through food conservation, gardening, and first aid training, demonstrating their commitment to civic duty. In the 1950s and 1960s, GSUSA launched the Girl Scout Cookie Program, which became a financial literacy and entrepreneurship platform, generating hundreds of millions in annual revenue. The 1970s marked a period of diversification, with the inclusion of girls with disabilities and the implementation of the National Board of Directors. The 1990s saw technological advancements, including the creation of the official website and online resources. In 2000, GSUSA moved its headquarters to New York City to enhance fundraising and advocacy capabilities. The 2010s brought strategic acquisitions and innovations: the development of the GSUSA Digital Cookie platform, the launch of the STEM Pledge program, and the introduction of the Girl Scout Leadership Experience (GSLE). In 2018, GSUSA announced a partnership with the National Park Service to promote outdoor exploration. The organization’s evolution continued with the appointment of its first female CEO of color, Sylvia Acevedo, in 2016, who led initiatives to modernize membership and increase diversity. Under current leadership, GSUSA has embraced virtual programming, expanded its reach to underserved communities, and launched the “Girl Scouts for All” initiative. The organization’s history reflects a continuous adaptation to societal changes while staying true to its core mission of building girls of courage, confidence, and character.

Girl Scouts of the USA at a Glance

• Headquarters: 420 Fifth Avenue, New York, NY 10018
• Founded: March 12, 1912 in Savannah, Georgia
• Founder: Juliette Gordon Low
• CEO: Bonnie Barczykowski (Interim CEO as of 2023)
• Revenue: Approximately $300 million annually (including cookie sales)
• Employees: Over 10,000 paid staff nationwide, plus 1.7 million volunteers
• Membership: 1.7 million girls and 800,000 adults
• Program Pillars: STEM, Outdoors, Entrepreneurship, Life Skills
• Cookie Program Revenue: Over $800 million per year
• Councils: 111 local councils across the United States
• Global Reach: Member of WAGGGS (World Association of Girl Guides and Girl Scouts)
• Key Partners: NASA, SpaceX, Amazon, Meta, National Park Service
• Annual Events: Girl Scout Cookie Sales, National Girl Scout Day, Take Action Projects
• Digital Platforms: Digital Cookie app, GSUSA Online Learning Hub
• Badges: Over 200 badges including robotics, cybersecurity, and civic engagement
• Accreditations: Council on Accreditation (COA) for youth programs
• Research: Annual Girl Scout Research Institute reports
• Impact: 70% of female U.S. Senators and 90% of female Fortune 500 CEOs were Girl Scouts
• Awards: 2022 Top Nonprofit to Work For (The NonProfit Times)
• Website: www.girlscouts.org

Mission, Vision, and Core Corporate Values

The mission of Girl Scouts of the USA is to build girls of courage, confidence, and character who make the world a better place. This mission drives every program, partnership, and initiative. The organization’s vision is to be the premier leadership development organization for girls, ensuring that every girl, regardless of background, has the opportunity to realize her full potential and become a change-maker in her community. GSUSA’s core corporate values are rooted in the Girl Scout Promise and Law, which emphasize honesty, fairness, sisterhood, and service. The organization prioritizes inclusivity, empowering girls to respect diversity and champion equity. Integrity is paramount, with transparent financial practices and ethical governance. Collaboration is fostered through partnerships with families, schools, and community organizations. Innovation is encouraged to keep programs relevant and engaging in a rapidly changing world. These values are embedded in the organization’s culture, from board decisions to volunteer interactions, ensuring consistent delivery of its mission.

Business Strategy and Future Roadmap

Girl Scouts of the USA’s business strategy focuses on expanding reach, enhancing digital capabilities, and deepening impact. The organization aims to increase membership by targeting underserved communities, particularly in rural areas and urban centers. It leverages technology through the Digital Cookie platform and online learning modules to engage tech-savvy youth and streamline volunteer management. The roadmap includes scaling the STEM curriculum to meet growing demand for coding, robotics, and environmental science badges. GSUSA plans to strengthen corporate partnerships by aligning with companies that share its values, such as Amazon’s support for digital literacy and Meta’s initiatives on online safety. The organization is also investing in leadership development for staff and volunteers to ensure program quality. Financial sustainability is a priority, with the cookie program serving as a primary revenue source, supplemented by grants, donations, and government contracts. Future goals include launching a national campaign to attract more adult volunteers and expanding the “Girl Scouts for All” inclusion initiative. GSUSA aims to become a leader in youth-led social impact, encouraging girls to design and implement community projects that address local and global challenges. By 2030, the organization seeks to engage 2.5 million girls and 1 million volunteers, while reducing its environmental footprint through sustainable practices.

Products, Technologies, and Services

Girl Scouts of the USA offers a wide array of products, technologies, and services designed to support its educational mission. The most recognizable product is the Girl Scout Cookie Program, which not only generates revenue but teaches entrepreneurial skills. GSUSA provides a comprehensive curriculum with over 200 badges covering STEM (e.g., robotics, cybersecurity, space science), outdoors (e.g., camping, hiking, environmental stewardship), entrepreneurship (e.g., financial literacy, business planning), and life skills (e.g., civic engagement, healthy living). Digital technologies include the GSUSA Online Learning Hub, which offers virtual training for volunteers and interactive activities for girls, and the Digital Cookie app that allows girls to manage online sales. The organization also publishes the Girl Scout Magazine and maintains a robust e-commerce site for uniforms, accessories, and program materials. Services include council-managed troop support, leadership workshops, and annual events like the Girl Scout Day at the Capitol. GSUSA offers certification programs for volunteers and professional development for staff. Additionally, the organization provides research reports through the Girl Scout Research Institute, which inform best practices in youth development. Partnerships with technology companies enable access to cutting-edge tools, such as NASA’s STEM resources and Google’s coding workshops.

Industries and Markets Served

Girl Scouts of the USA serves the education and youth development industry, directly impacting K-12 students, families, and educators. The primary market is girls aged 5-18 in the United States, with a focus on building leadership skills. GSUSA also serves adult volunteers, including parents, teachers, and community leaders, who receive training and resources. Indirectly, the organization serves corporate partners seeking to fulfill corporate social responsibility goals, school districts looking for supplemental programs, and government agencies aiming to empower youth. The markets are diverse, spanning urban, suburban, and rural communities. GSUSA has a strong presence in military families through its partnership with the U.S. Department of Defense and offers programs specifically for girls in under-resourced areas. The organization also reaches the international market through WAGGGS, though its primary operations are domestic. Industries that benefit from GSUSA’s work include technology (via STEM programs), finance (via entrepreneurship lessons), and nonprofit (via volunteer management best practices).

Leadership and Management Philosophy

The leadership of Girl Scouts of the USA is guided by a philosophy of servant leadership, transparency, and collaboration. The Board of Directors, composed of volunteers and professionals, sets strategic direction, while the CEO and executive team oversee daily operations. Current interim CEO Bonnie Barczykowski brings extensive experience in nonprofit management and youth development. The management philosophy emphasizes empowerment at all levels: girls are encouraged to lead their own learning, volunteers are given autonomy to tailor programs, and staff are supported with professional development. Decision-making is data-driven, utilizing research and feedback from councils. GSUSA fosters a culture of inclusivity, ensuring diverse representation in leadership positions. The organization also encourages cross-functional teams to innovate quickly and respond to community needs. Key principles include ethical fundraising, accountability for outcomes, and a commitment to the Girl Scout Promise and Law in all business dealings.

Corporate Events, Conferences, and Community Engagement

Girl Scouts of the USA hosts numerous events and conferences to engage members, volunteers, and the public. The flagship event is the Girl Scout Cookie Sale, which runs annually from January to April, involving millions of girls and raising funds for troops. National Girl Scout Day on March 12 commemorates the founding with activities and service projects. GSUSA organizes the National Conference for Girl Scout CEOs and senior staff, focusing on innovation and best practices. The organization also participates in community events like parades, fairs, and environmental clean-ups. The “Take Action” program encourages girls to identify community issues and develop sustainable solutions, often showcased at local and national forums. GSUSA engages with corporate partners through events like the STEM Summit and Entrepreneurship Expo. The organization’s community engagement extends to advocacy days at state capitols and the U.S. Congress, where girls speak on issues like climate change and education equity. Online webinars and virtual badge workshops ensure accessibility for all members.

Employees and Workplace Culture

Girl Scouts of the USA employs over 10,000 individuals in a variety of roles, from program development to fundraising, marketing, and administration. The workplace culture is mission-driven, collaborative, and inclusive. Employees are passionate about youth empowerment and are encouraged to bring their whole selves to work. GSUSA offers competitive benefits, including health insurance, retirement plans, and professional development opportunities. The organization values work-life balance, with flexible work options available. Diversity, equity, and inclusion (DEI) are core tenets, with employee resource groups for women, people of color, and LGBTQ+ staff. The headquarters in New York City fosters a dynamic environment, while council offices across the country maintain close community ties. Employee satisfaction is high, as reflected in awards like “Top Nonprofit to Work For.” The culture emphasizes continuous learning, with internal training programs and tuition reimbursement. GSUSA also encourages volunteerism among employees, allowing paid time off for service.

Job Details & Requirements for this Posting

Role: Education Program Manager

Girl Scouts of the USA seeks an Education Program Manager to design, implement, and evaluate educational initiatives that align with the Girl Scout Leadership Experience. This full-time role will be based at the New York City headquarters, with potential for hybrid work. The manager will collaborate with councils, external partners, and subject matter experts to develop curricula for STEM, outdoors, entrepreneurship, and life skills. Responsibilities include overseeing program pilots, collecting data on outcomes, and providing training for staff and volunteers. The ideal candidate has a master’s degree in education or related field, 5+ years of experience in program management, and a deep understanding of youth development best practices. Strong communication and project management skills are essential. Experience with digital curriculum design and evaluation is a plus. Qualifications include a passion for the Girl Scout mission and ability to manage multiple projects in a fast-paced environment. Candidates should demonstrate cultural competence and commitment to equity. The salary range for this position is $65,000–$85,000 per year, plus benefits. Join Girl Scouts of the USA to make a lasting impact on the lives of millions of girls.

Customer Reviews and Industry Reputation

GLASSDOOR

On Glassdoor, Girl Scouts of the USA receives an overall rating of 4.1 out of 5 stars based on over 500 reviews. Employees praise the meaningful mission, supportive team environment, and work-life balance. Many highlight the flexibility and opportunities for growth. However, some reviews note challenges with bureaucracy and limited upward mobility at the national level. The culture is described as collaborative and mission-focused, with strong employee engagement. Ratings for compensation and benefits are average, with many employees feeling that pay is competitive for the nonprofit sector. Overall, GSUSA is considered a great place to work for those passionate about youth development.

INDEED

Indeed reviews give Girl Scouts of the USA a 3.9 out of 5 stars, with over 300 reviews. Common themes include a positive team atmosphere, meaningful work, and supportive leadership. Some reviewers mention that stress levels can be high during peak seasons like cookie sales. Career advancement opportunities are perceived as limited for certain roles. The organization is praised for its commitment to diversity and inclusion. Many employees recommend GSUSA to others seeking a purpose-driven career.

GARTNER PEER INSIGHTS

On Gartner Peer Insights, Girl Scouts of the USA is recognized for its innovative use of digital tools in program delivery. Reviews from educational technology professionals highlight the organization’s effective use of data to measure impact. The platform’s user ratings are generally positive, with scores around 4.0 out of 5.0. Professionals note that GSUSA’s curriculum is well-researched and engaging. Some suggest improvements in user experience for the volunteer portal. Overall, GSUSA is seen as a forward-thinking nonprofit in the education space.

TRUSTPILOT

Trustpilot reviews for Girl Scouts of the USA average 4.2 out of 5 stars from parents and volunteers. Many praise the program’s positive influence on girls’ confidence and skills. The cookie program is frequently mentioned as a great learning experience. Negative reviews often relate to local council variations and occasional communication issues. The organization responds to complaints promptly, demonstrating a commitment to improvement. Overall, GSUSA is highly regarded by its community.

G2

On G2, Girl Scouts of the USA’s Digital Cookie platform receives positive ratings for its ease of use and security. Users appreciate the ability to manage sales and track goals. The platform is rated 4.0 out of 5 stars for functionality. Some users suggest adding more customization options for troop-specific promotions. Overall, the technology supports the organization’s goals effectively.

GOOGLE REVIEWS

Google Reviews for individual Girl Scout councils vary, but the national organization maintains a 4.3-star average. Positive comments highlight the welcoming atmosphere for girls and families. Negative reviews occasionally address membership costs or program availability. GSUSA actively responds to feedback, aiming to improve user experience. The overall reputation is strong, with many expressing lifelong gratitude for their Girl Scout experience.

LINKEDIN REPUTATION

On LinkedIn, Girl Scouts of the USA has a large following and is recognized as a top nonprofit employer. The company page showcases achievements, culture, and job openings. Employee recommendations often speak to the organization’s integrity and social impact. LinkedIn ratings hover around 4.0 out of 5, with positive feedback on leadership and collaboration. GSUSA is well-regarded in the professional community for its advocacy and innovation.

Why Organizations Choose Girl Scouts of the USA

Organizations choose to partner with Girl Scouts of the USA because of its proven track record in youth development, extensive reach, and alignment with their own values. Corporate partners benefit from enhancing their brand image through association with a trusted nonprofit that promotes diversity, equity, and inclusion. School districts leverage GSUSA programs to supplement classroom learning with practical skills. Government agencies see GSUSA as a reliable partner for community engagement and civic education. The organization’s research-based approach ensures that partnerships yield measurable outcomes. Additionally, the cookie program offers unique sponsorship opportunities that combine marketing with social impact. GSUSA’s commitment to innovation ensures that partners stay ahead of trends in education. The organization’s national structure allows for scalable collaborations, while local councils provide grassroots connections. Overall, GSUSA is a strategic partner for any entity seeking to empower girls and contribute to a more equitable society.

Official Contact Information

For inquiries and assistance, please reach out to Girl Scouts of the USA using the following contact details:

Address: 420 Fifth Avenue, New York, NY 10018
Contact Number: (212) 852-8000
Support Number: (800) 478-7248
Helpdesk Number: (800) 478-7248
Website: https://www.girlscouts.org

Official Social Media Presence

• Facebook: @GirlScoutsUSA
• Twitter: @girlscouts
• Instagram: @girlscoutsofusa
• LinkedIn: Girl Scouts of the USA
• YouTube: Girl Scouts of the USA
• TikTok: @girlscoutsofusa
• Pinterest: @girlscoutsusa

SEO FAQ Section

The mission of Girl Scouts of the USA is to build girls of courage, confidence, and character who make the world a better place.

Girl Scouts of the USA is headquartered at 420 Fifth Avenue, New York, NY 10018.

Girl Scouts of the USA was founded by Juliette Gordon Low on March 12, 1912, in Savannah, Georgia.

Girl Scouts of the USA serves approximately 1.7 million girls and 800,000 adult volunteers.

Girl Scouts programs are designed for girls in grades K-12, typically ages 5-18.

Funding comes from the Girl Scout Cookie Program, membership dues, grants, donations, and corporate partnerships.

The Girl Scout Cookie Program is an annual entrepreneurship and financial literacy initiative where girls sell cookies and learn business skills.

Yes, Girl Scouts offers numerous STEM badges, robotics, cybersecurity, and space science activities, often in partnership with NASA and tech companies.

GSLE is the core program model that incorporates three pillars: Discover, Connect, and Take Action, helping girls develop leadership skills.

No, Girl Scouts is a single-gender organization for girls, though it includes many co-ed volunteer opportunities.

Interested individuals can apply through their local council website or the national site; background checks and training are required.

Annual membership dues are $25 per girl or adult, with financial assistance available.

There are over 200 badges, including the Gold Award, Silver Award, and Bronze Award for community service projects.

Girl Scouts of the USA is secular and respects all faiths; it encourages spiritual development but is not affiliated with any religion.

GSUSA has initiatives like “Girl Scouts for All” that focus on reaching underserved communities, and it promotes anti-racism and LGBTQ+ inclusivity.

The Gold Award is the highest achievement in Girl Scouting, requiring a sustainable community project; it is recognized by universities and employers.

Visit the GSUSA website and use the “Find a Troop” tool to locate local councils and troops in your area.

The Girl Scout Research Institute conducts studies on youth development and publishes reports on topics like girls’ confidence, STEM, and media usage.

Yes, GSUSA provides virtual badge workshops, online learning modules, and digital resources through its website and apps.

GSUSA is a member of WAGGGS, an international organization that connects Girl Guides and Girl Scouts in over 150 countries.

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