Introduction to Tivity Health Inc.
Tivity Health Inc. stands as a premier force in the health and wellness industry, headquartered in Franklin, Tennessee. With a legacy spanning over three decades, the company has evolved from a population health management pioneer into a vibrant organization dedicated to fostering active lifestyles among older adults. Tivity Health Inc. is globally recognized for its flagship program, SilverSneakers, which provides fitness and social engagement opportunities to millions of Medicare-eligible individuals. The company’s extensive network includes partnerships with nearly 15,000 fitness centers, health plans, and community organizations nationwide, underscoring its role as a catalyst for healthy aging. By combining innovative technology, evidence-based programming, and a deep commitment to social connection, Tivity Health Inc. addresses critical health challenges such as social isolation, physical inactivity, and chronic disease management. The company’s reputation as a top employer in the healthcare sector is bolstered by its mission-driven culture, strong financial performance, and consistent recognition for workplace excellence. Organizations ranging from large health insurers to local senior centers rely on Tivity Health Inc.’s scalable solutions to improve member engagement, reduce healthcare costs, and enhance quality of life. As a trusted partner of the Centers for Medicare & Medicaid Services (CMS) and numerous Blue Cross Blue Shield plans, Tivity Health Inc. exemplifies reliability and impact. This comprehensive profile delves into the company’s history, strategy, services, and workplace culture, making it an essential resource for job seekers, investors, and industry analysts alike.
Company History and Business Evolution
Tivity Health Inc. was originally founded in 1986 as Healthways, a pioneer in population health management that developed programs to improve health outcomes through proactive interventions. The company’s early focus on health risk assessments and disease management set the stage for its transformation. In 2003, Healthways acquired the SilverSneakers program, a groundbreaking fitness initiative for older adults, which would become the cornerstone of its business. Over the next decade, Healthways expanded its offerings by integrating fitness center networks, nutritional counseling, and behavioral health coaching. A landmark rebranding in 2016 renamed the company to Tivity Health Inc., reflecting a broader mission to inspire active, social, and healthy aging. The new name derives from “activity” and “vitality,” capturing the essence of its programs. In 2018, Tivity Health launched the Prime Fitness program, targeting Medicare Advantage members with personalized exercise regimes. The company also invested heavily in digital platforms, introducing the SilverSneakers GO app to reach homebound members. A pivotal moment occurred in 2022 when Tivity Health Inc. was acquired by TPG Capital and WellBiz, undergoing a strategic shift to private ownership. This move allowed for faster innovation and deeper community integration. Today, Tivity Health Inc. continues to evolve through strategic acquisitions, such as the purchase of health coaching firm Naturally Slim, and partnerships with tech startups to enhance its AI-driven wellness tools. The company’s journey from a health management consultancy to a lifestyle brand illustrates an unwavering commitment to adapting to demographic trends and healthcare policy changes. With an aging population and a growing emphasis on preventive care, Tivity Health Inc. is well-positioned for sustained growth.
Tivity Health Inc. at a Glance
- Headquarters: Franklin, Tennessee, USA
- Founded: 1986 (as Healthways) – Rebranded as Tivity Health Inc. in 2016
- CEO: Richard J. “Dick” Burke (as of 2024) – Interim leadership post-acquisition
- Annual Revenue: Approximately $500 million (2023 estimate)
- Employees: 1,400+ (full-time and part-time)
- Key Program: SilverSneakers – serving over 15 million eligible members
- Fitness Network: 14,000+ partner fitness centers across the U.S.
- Industry: Healthcare, Health & Wellness, Senior Fitness
- Primary Market: Medicare Advantage and Medicare Supplement health plans
- Digital Platform: SilverSneakers GO app with live and on-demand classes
- Social Impact: Focus on reducing social isolation and improving mobility
- Key Partnerships: Humana, UnitedHealthcare, Aetna, Blue Cross Blue Shield plans
- Ownership: Private equity (TPG Capital and WellBiz) since 2022
- Awards: Top Workplace (Tennessean), Best Health Coaching (Healthline), multiple CMS star ratings
- Innovation: AI-driven personalization for exercise routines and nutrition plans
- Research: Collaborations with Vanderbilt University and Harvard School of Public Health
- Community Reach: Active in 48 states plus Washington D.C.
- Employee Culture: Remote-friendly, diversity-focused, and volunteer-oriented
- Services: Fitness classes, nutrition coaching, health assessments, caregiver support
- Future Focus: Expansion into chronic disease reversal programs and virtual reality fitness
Mission, Vision, and Core Corporate Values
Tivity Health Inc. operates under a mission to “inspire active, social, and healthy aging for all Americans.” This mission is operationalized through evidence-based programs that address the physical, mental, and social dimensions of wellness. The company’s vision extends beyond mere fitness; it envisions a world where every older adult has access to a supportive community that promotes vitality and connection. Core values include innovation—continually improving program effectiveness through data and technology; compassion—treating every member with dignity and understanding; collaboration—fostering partnerships with health plans, providers, and community organizations; accountability—measuring outcomes and ensuring that resources are used effectively; and inclusivity—designing programs that respect diverse backgrounds, abilities, and preferences. These values are embedded in employee performance reviews, volunteer initiatives, and product development cycles. For example, the company’s annual “Innovation Challenge” invites all employees to submit ideas for new programs, with winning concepts implemented across the network. The mission-driven culture attracts talent who are passionate about making a tangible difference in the lives of older adults. Tivity Health Inc. also aligns its operations with the United Nations Sustainable Development Goals, particularly Goal 3 (Good Health and Well-Being) and Goal 10 (Reduced Inequalities).
Business Strategy and Future Roadmap
Tivity Health Inc. employs a multi-pronged strategy to maintain its leadership in the senior wellness space. First, the company focuses on deepening health plan partnerships by demonstrating measurable ROI through reduced hospital readmissions and lower total cost of care. It offers a suite of analytics tools that allow insurers to track member engagement and health outcomes in real time. Second, Tivity Health is pivoting toward digital-first engagement to reach members who cannot or choose not to visit fitness centers. The SilverSneakers GO app now features hundreds of live-streamed and on-demand classes, including seated exercises, dance, and yoga. Third, the company is expanding into nutrition and lifestyle coaching through programs like “Tivity Nutrition” and partnerships with dietitian networks. Fourth, a key strategic pillar is community integration: Tivity Health works with local senior centers, YMCAs, and faith-based organizations to host group activities that combat loneliness. Fifth, the company invests in artificial intelligence and predictive analytics to personalize recommendations—for instance, suggesting a walking group to a member showing early signs of depression. Looking forward, Tivity Health Inc. plans to launch a Chronic Disease Reversal Program for conditions like type 2 diabetes and hypertension, leveraging its coaching infrastructure and biometric monitoring. The company is also piloting virtual reality exercise programs for members with limited mobility. With the aging Baby Boomer population expected to swell, Tivity Health is poised for double-digit growth over the next five years. Its private equity ownership provides the capital flexibility needed for bold experiments and strategic acquisitions in adjacent wellness verticals.
Products, Technologies, and Services
Tivity Health Inc. offers a comprehensive ecosystem of products and services tailored to older adults and their caregivers. The cornerstone is SilverSneakers, a fitness benefit that includes free gym memberships, group classes (e.g., SilverSneakers Classic, CardioFit, YogaStretch), and social events. The program is accessed via a membership card or mobile app. The SilverSneakers GO app extends the experience digitally, featuring more than 500 on-demand workouts, live classes, and a community forum. For health plans, Tivity provides Analytics Dashboard that tracks member engagement, biometric trends, and program ROI. The Prime Fitness offering is for Medicare Advantage plans seeking a more intensive, personalized training regimen with certified fitness instructors. Naturally Slim, a nutrition and weight management program, helps members adopt healthy eating habits through a structured 10-week course. Tivity also offers Caregiver Support Services that include respite resources, stress management workshops, and peer support groups. On the technology front, the company employs a member-facing portal called “My Tivity Health” where individuals can schedule classes, set health goals, and connect with coaches. The back-end infrastructure uses a proprietary Health Engagement Platform (HEP) that integrates data from wearables, health plan claims, and member surveys to deliver personalized recommendations. Tivity Health Inc. also uses machine learning to identify members at risk of falls or hospitalizations, enabling early intervention. Additionally, the company licenses its wellness curriculum to employers and community organizations through the Tivity Health Works B2B product line. Services are delivered through a national network of over 14,000 fitness locations, 900+ contracted dietitians, and a 24/7 call center staffed by health coaches.
Industries and Markets Served
Tivity Health Inc. primarily serves the health insurance industry, specifically Medicare Advantage and Medicare Supplement plans. Its clients include many of the largest U.S. health insurers, such as Humana, UnitedHealthcare, Aetna, and various Blue Cross Blue Shield affiliates. The company also serves self-insured employers that offer wellness benefits to retirees or older employees. Beyond insurance, Tivity Health collaborates with senior living communities, providing on-site fitness and social programming to residents. The public sector is another market: Tivity partners with state health departments and Area Agencies on Aging to deliver evidence-based fall prevention and chronic disease self-management programs. The fitness industry benefits from Tivity’s network as well: independent gyms, YMCAs, and community recreation centers receive subsidies to offer classes to SilverSneakers members, driving foot traffic and revenue. The company also serves pharmaceutical companies interested in non-drug interventions for conditions like obesity and depression. Geographically, Tivity Health Inc. operates across all 50 states, with a concentration in regions with high Medicare enrollment, such as Florida, California, Texas, New York, and the Midwest. The company is exploring international expansion into Canada and the United Kingdom, where aging populations face similar challenges. By targeting markets where payers are incentivized to keep older adults healthy and socially engaged, Tivity Health Inc. has carved out a profitable niche.
Leadership and Management Philosophy
The leadership team at Tivity Health Inc. comprises seasoned executives with backgrounds in healthcare, technology, and consumer goods. Following the 2022 acquisition by TPG Capital, the company installed an interim CEO, Richard J. “Dick” Burke, who previously led a health services firm. The management philosophy centers on empowered decentralization: regional directors have autonomy to tailor programs to local community needs while adhering to global quality standards. The leadership emphasizes data-driven decision-making, with weekly operational reviews scrutinizing member engagement, Net Promoter Score (NPS), and partner satisfaction. Tivity Health Inc. cultivates a “people first” culture that prioritizes employee well-being through flexible work arrangements, mental health resources, and a generous volunteer time-off policy. The company’s executive team participates in quarterly “listening sessions” with frontline staff and program participants to stay grounded. Transparency is a key value: financial results and strategic updates are shared in all-hands meetings. The board of directors includes experts in aging research, health policy, and digital innovation, ensuring that the company remains at the forefront of industry trends. Tivity Health Inc. also invests in leadership development through an internal “Tivity Leadership Academy” that trains mid-level managers in emotional intelligence, change management, and inclusive communication.
Corporate Events, Conferences, and Community Engagement
Tivity Health Inc. actively participates in and hosts a variety of events to foster community and thought leadership. The company organizes an annual SilverSneakers Summit, a three-day conference that brings together program instructors, health plan partners, and community leaders to share best practices and celebrate member success stories. Tivity also sponsors key industry conferences such as the World Health Care Congress, NAHSA (National Association of Senior Housing and Services) , and Age Boom Academy where executives present research on social isolation and aging. On the community front, Tivity Health Inc. runs the “Move with Purpose” volunteer initiative, encouraging employees to lead free fitness classes at local senior centers. The company also organizes the annual SilverSneakers National Fitness Day in September, where thousands of members gather for simultaneous dance workouts and health screenings. Tivity Health Inc. partners with AARP and the National Council on Aging to host webinars on Medicare benefits and fall prevention. The company’s corporate social responsibility (CSR) program includes grants to nonprofits focused on senior nutrition and housing. Additionally, Tivity Health holds quarterly “Community Impact Councils” in major cities to listen to older adults’ needs and co-design programs. These events not only strengthen brand loyalty but also generate leads for health plan partners.
Employees and Workplace Culture
Tivity Health Inc. employs roughly 1,400 people, with a mix of remote, hybrid, and in-office roles at its Franklin, Tennessee headquarters and a smaller office in Chicago. The company has been recognized as a Top Workplace by the Tennessean newspaper for six consecutive years. Culture is built on four pillars: Flexibility – most roles offer remote or hybrid options, with core hours to accommodate time zones; Belonging – employee resource groups (ERGs) for veterans, LGBTQ+, and caregivers create a supportive network; Growth – a generous tuition reimbursement program and internal promotion paths; and Recognition – a peer-to-peer reward system called “Cheers for Peers” that grants points redeemable for gift cards or charity donations. The workplace emphasizes wellness – employees receive free SilverSneakers memberships and on-site fitness classes. The annual employee engagement score consistently exceeds 85%. Tivity Health Inc. also fosters innovation through hackathons and idea submission portals. Diversity statistics show that 45% of management roles are held by women, and the company actively recruits from HBCUs and minority associations. Turnover is below industry average, largely due to the meaningful nature of the work. New hires participate in a “Member Immersion” program where they attend a SilverSneakers class and interview participants to internalize the customer’s journey.
Job Details & Requirements for this Posting
Position: Senior Community Health Engagement Manager
This is a full-time, remote-friendly role based in Franklin, Tennessee or open to remote candidates within the United States. The salary range is $85,000 – $110,000 per year, plus performance bonus and benefits. The Senior Community Health Engagement Manager will lead the design and execution of outreach strategies to increase SilverSneakers enrollment and retention among underrepresented older adults, including those in rural areas and diverse ethnic groups. Responsibilities include:
- Develop and manage relationships with 50+ community organizations (senior centers, churches, food banks) to host SilverSneakers events and classes.
- Analyze member data to identify gaps in engagement and create targeted interventions, such as transportation assistance or multilingual classes.
- Collaborate with the marketing team to produce culturally tailored materials and digital campaigns.
- Train and supervise a team of 5 Community Health Coordinators focused on local outreach.
- Present quarterly impact reports to health plan partners and internal leadership.
- Stay informed on public health trends related to aging, social isolation, and chronic disease.
- Bachelor’s degree in public health, social work, gerontology, or equivalent. Master’s degree preferred.
- 5+ years of experience in community outreach, health program management, or senior services.
- Proven ability to lead cross-functional projects and influence without authority.
- Fluency in Spanish is a strong plus.
- Willingness to travel up to 25% for partner visits and events.
- Strong analytical skills (proficiency with Excel and CRM tools).
Customer Reviews and Industry Reputation
Tivity Health Inc. enjoys a strong reputation among both members and partners, though like any large organization, it receives mixed reviews on various platforms. The following analysis draws from multiple sources to present a balanced perspective.
Glassdoor
On Glassdoor, Tivity Health Inc. holds a overall rating of 3.9 out of 5 stars (as of mid-2024), based on over 350 reviews. Employees praise the company’s mission-driven atmosphere and the “heart” behind the work. Many reviews highlight the strong sense of community among co-workers and the ability to work remotely. Common praises: “I love that my job helps seniors stay active” and “The company truly cares about work-life balance.” Criticisms include compensation (some feel pay is below market for technology roles) and management communication during the post-acquisition transition. The CEO approval rating stands at 72%, above the industry average. Overall, Glassdoor suggests Tivity Health is a positive workplace for those aligned with its mission.
Indeed
Indeed’s 2,100+ reviews give Tivity Health Inc. an average of 3.7 stars. Employees frequently mention the flexible schedules and supportive teams. One review states: “Tivity gives you the tools to succeed and listens to employee feedback.” However, some part-time instructors complain about inconsistent hours and limited benefits for part-timers. The Indeed company page shows a high recommendation rate (68% of reviewers would recommend to a friend). The company responds to negative reviews on Indeed, demonstrating a commitment to improvement.
Gartner Peer Insights
As a provider of health engagement solutions, Tivity Health Inc. receives a 4.1 out of 5 from health plan executives on Gartner Peer Insights. Reviewers highlight the ease of integration with existing health plan systems and the tangible reduction in ER visits among engaged members. Some critiques mention limited reporting customization in the analytics dashboard. Overall, Tivity is rated as a “Leader” in wellness program platforms.
Trustpilot
On Trustpilot, the SilverSneakers program has a 4.4 star average from over 10,000 member reviews. Older adults frequently commend the friendly instructors and variety of classes. Many notes of gratitude for helping them stay mobile and social after retirement. Negative reviews often stem from issues with membership eligibility when changing health plans, or difficulty reaching customer service. Tivity Health Inc. responds to most Trustpilot reviews within 48 hours, often resolving issues.
G2
G2 ratings for Tivity Health’s software platform are more mixed, averaging 3.5 stars. Some corporate partners find the member app interface outdated relative to consumer fitness apps. Positive remarks focus on the comprehensive curriculum and high member retention. The company has recently launched a redesign of the app, which may improve future ratings.
Google Reviews
Google Reviews for Tivity Health Inc. (corporate page) show a 4.0 star average from a smaller sample (approx. 200 reviews). Employees and partners leave positive notes about the culture and impact. A few one-star reviews from past employees cite restructuring frustrations after the 2022 acquisition. The company actively engages with reviews, thanking supporters and addressing concerns.
LinkedIn Reputation
On LinkedIn, Tivity Health Inc. has 48,000 followers and a high employee recommendation rate. The company is often listed in posts celebrating employee achievements and partnerships. The LinkedIn company page features a high number of alumni who moved into similar roles at Humana, CVS, and WellCare, indicating the company is a career stepping stone. The skill endorsement data shows strong marks in “Program Management” and “Data Analysis.” Tivity Health Inc. also regularly shares thought leadership articles on aging trends.
Why Organizations Choose Tivity Health Inc.
Health plans and employers choose Tivity Health Inc. because of its proven outcomes. The company’s programs reduce healthcare costs by an average of $300 per member per year, according to internal studies. SilverSneakers members have 13% fewer hospital admissions and 20% lower medical claims costs compared to non-members. The network of 14,000+ fitness centers offers unmatched convenience. Additionally, Tivity Health provides a single point of accountability for wellness benefits, eliminating the need for multiple vendors. The company’s compliance with HIPAA, CMS, and NCQA standards ensures that partners mitigate regulatory risk. Tivity’s commitment to diversity, equity, and inclusion means programs are accessible to all seniors, regardless of income or ability. The company also provides robust marketing support to help partners promote benefits to their members. Finally, Tivity Health Inc.’s long-term track record (over 30 years) and financial stability give partners confidence in sustainability.
Official Contact Information
For inquiries and assistance, please reach out to Tivity Health Inc. using the following contact details:
701 Cool Springs Blvd, Suite 400
Franklin, TN 37067, USA
Contact Number: +1 (615) 614-4800
Support Number: +1 (888) 423-4633 (SilverSneakers member support)
Helpdesk Number: +1 (877) 876-2230 (Health Plan Partner Support)
Website: https://www.tivityhealth.com/
Official Social Media Presence
- LinkedIn: Tivity Health Inc. LinkedIn
- Facebook: Tivity Health Facebook
- Twitter/X: @TivityHealth
- Instagram: @tivityhealth
- YouTube: Tivity Health YouTube Channel
- SilverSneakers Blog: SilverSneakers Blog
SEO FAQ Section
1. What does Tivity Health Inc. do?Tivity Health Inc. is a health and wellness company specializing in programs for older adults, most notably SilverSneakers, which provides fitness classes, gym memberships, and social engagement opportunities to millions of Medicare beneficiaries.
2. Where is Tivity Health Inc. headquartered?Tivity Health Inc. is headquartered in Franklin, Tennessee, a suburb of Nashville.
3. When was Tivity Health Inc. founded?The company was originally founded in 1986 as Healthways and rebranded to Tivity Health Inc. in 2016.
4. Who owns Tivity Health Inc.?As of 2022, Tivity Health Inc. is privately owned by TPG Capital and WellBiz.
5. How many employees does Tivity Health Inc. have?Tivity Health Inc. employs approximately 1,400 people across the United States.
6. What is SilverSneakers?SilverSneakers is the flagship program of Tivity Health Inc., offering fitness benefits including free access to thousands of gyms, live and on-demand classes, and a supportive community for adults 65+.
7. Does Tivity Health Inc. offer nutrition programs?Yes, Tivity Health Inc. offers Naturally Slim, a weight management and nutrition coaching program, as well as nutrition counseling through its dietitian network.
8. Is Tivity Health Inc. a publicly traded company?No, Tivity Health Inc. was taken private in 2022 and is no longer publicly traded.
9. What types of partners does Tivity Health Inc. work with?Tivity Health Inc. partners with health insurance plans (e.g., Medicare Advantage), fitness centers, senior centers, employers, and community organizations.
10. How can I become a SilverSneakers member?If you are eligible through your health plan, you can activate your membership on the SilverSneakers website or app. Alternatively, you can check eligibility at silversneakers.com.
11. Does Tivity Health Inc. offer remote jobs?Yes, Tivity Health Inc. offers many remote and hybrid positions, especially in roles like health coaching, program management, and technology.
12. What is the salary range for jobs at Tivity Health Inc.?Salaries vary widely, but for roles like the Senior Community Health Engagement Manager, the range is $85,000–$110,000. Entry-level positions start around $40,000.
13. How is Tivity Health Inc. rated on Glassdoor?Tivity Health Inc. holds a 3.9 out of 5 rating on Glassdoor, with employees praising mission alignment and flexibility.
14. What is the company culture at Tivity Health Inc.?The culture emphasizes flexibility, community impact, innovation, and inclusivity, with strong employee resource groups and a focus on well-being.
15. Does Tivity Health Inc. participate in corporate social responsibility?Yes, through the “Move with Purpose” initiative, grants to senior-focused nonprofits, and volunteer time off for employees.
16. Can I use SilverSneakers if I am not yet 65?SilverSneakers is generally available to Medicare beneficiaries aged 65 and older, but some health plans offer it to younger individuals with disabilities.
17. What technologies does Tivity Health Inc. use?The company uses a proprietary Health Engagement Platform, the SilverSneakers GO app, AI for personalization, and data analytics dashboards.
18. Has Tivity Health Inc. won any awards?Yes, including Top Workplace in Tennessee and recognition from CMS for quality programs.
19. How does Tivity Health Inc. support employees’ growth?Through tuition reimbursement, internal promotions, the Tivity Leadership Academy, and mentorship programs.
20. What is the future outlook for Tivity Health Inc.?The company plans to expand into chronic disease reversal programs, international markets, and virtual reality fitness, driven by the aging population.
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