Introduction to Medallia Inc.

Medallia Inc. stands as a pioneering force in the experience management (XM) industry, headquartered in Pleasanton, California, with additional offices across the United States, Europe, Asia, and Australia. As a leading Technology company, Medallia empowers organizations to capture, analyze, and act on feedback from customers, employees, and other stakeholders in real time. With a market reputation for innovation, Medallia has been consistently recognized by analysts such as Gartner and Forrester as a leader in customer experience and employee experience management. The company serves a diverse client base ranging from Fortune 500 enterprises to mid-market firms, spanning industries like retail, hospitality, financial services, healthcare, and telecommunications. Medallia’s cloud-based platform leverages artificial intelligence, machine learning, and natural language processing to turn unstructured feedback into actionable insights, enabling businesses to drive loyalty, retention, and growth. The company’s commitment to excellence is reflected in its high customer retention rates and numerous industry awards, including being named a Leader in the Gartner Magic Quadrant for Voice of the Customer multiple times. As an employer, Medallia fosters a culture of innovation, diversity, and collaboration, attracting top talent from around the globe. This comprehensive profile provides an in-depth look at Medallia Inc., its history, values, products, and workplace culture, as well as specific details for the current job opening.

Company History and Business Evolution

Medallia Inc. was founded in 2001 by Borge Hald and Stephen Fromkin, who envisioned a platform capable of transforming how businesses understand and act on customer feedback. Initially focused on text analytics, the company quickly evolved to offer a comprehensive experience management suite. In 2003, Medallia launched its first enterprise feedback management solution, gaining traction with major clients in the hospitality sector. Over the next decade, the company expanded its capabilities through organic growth and strategic acquisitions, including the purchase of Kampyle in 2015 to enhance digital feedback channels and Vovici in 2016 to strengthen survey management. A turning point came in 2019 when Medallia went public on the New York Stock Exchange under the ticker MDLA, raising significant capital to accelerate product development and global expansion. In 2021, Medallia was acquired by Thoma Bravo, a leading private equity firm, in a deal valued at approximately $6.4 billion, marking a transition back to private ownership. This acquisition enabled Medallia to invest more aggressively in AI and machine learning, streamline operations, and expand its market reach. Recent milestones include the launch of Medallia for Employee Experience, the integration of real-time interaction analytics, and partnerships with major CRM and collaboration platforms. Today, Medallia processes billions of feedback signals annually, serving over 1,000 enterprise clients worldwide. The company’s evolution reflects a consistent focus on innovation, customer-centricity, and the belief that every interaction matters. Through continuous investment in R&D, Medallia has maintained its competitive edge, adapting to shifting market demands such as remote work and omnichannel engagement.

Medallia Inc. at a Glance

• Headquarters: Pleasanton, California, USA
• Founded: 2001
• Founders: Borge Hald and Stephen Fromkin
• CEO: Joe Tyrrell
• Employees: Approximately 3,000–4,000 globally
• Revenue: Estimated $500 million (as of 2023)
• Industry: Technology – Experience Management (XM) SaaS
• Stock Symbol: Previously NYSE: MDLA (now private under Thoma Bravo)
• Key Investors: Thoma Bravo, Sequoia Capital, and others
• Global Presence: Offices in North America, EMEA, APAC, and Latin America
• Product Suite: Medallia Experience Cloud, Medallia for Employee Experience, Medallia for Customer Experience, Medallia for Digital, and more
• Clients: Over 1,000 enterprise brands, including 50% of the Fortune 100
• Awards: Leader in Gartner Magic Quadrant for Voice of the Customer (multiple years), Forrester Wave Leader, Top Workplace by Great Place to Work
• Patents: Over 200 granted patents related to text analytics, sentiment analysis, and real-time feedback
• Technology Stack: Cloud-native, AI/ML, NLP, microservices, big data infrastructure
• Languages Supported: Over 35 languages for survey and analysis
• Compliance: SOC 2 Type II, ISO 27001, GDPR, CCPA, HIPAA
• Partnerships: Salesforce, ServiceNow, Microsoft Dynamics, Adobe, Zendesk, and others
• Community Engagement: Medallia.org (corporate social responsibility), volunteering programs, and sustainability initiatives
• Media Coverage: Featured in Forbes, Wall Street Journal, TechCrunch, and industry publications

Mission, Vision, and Core Corporate Values

Medallia Inc.’s mission is to “help every business become an experience business.” The company believes that by capturing and acting on feedback from customers and employees, organizations can build deeper relationships, drive loyalty, and achieve sustainable growth. The vision is a world where every interaction is an opportunity to learn and improve, making experiences central to business strategy. Core corporate values include: Customer Obsession – placing customer needs at the heart of every decision; Innovation – continuously pushing boundaries with technology and ideas; Inclusivity – fostering a diverse and equitable workplace; Transparency – communicating openly with stakeholders; and Accountability – owning outcomes and delivering excellence. These values are embedded in company culture, from product design to employee performance reviews. Medallia also emphasizes the concept of “Zombie Companies” vs. “Experience Companies,” positioning itself as the catalyst for transformation. The leadership team regularly communicates these values through internal town halls, training programs, and recognition initiatives. For example, Medallia’s “Customer Hero” award celebrates employees who go above and beyond for clients. The company’s commitment to values extends to its supply chain and partner ecosystem, ensuring alignment with ethical and sustainable practices.

Business Strategy and Future Roadmap

Medallia’s business strategy centers on three pillars: Platform Expansion, Market Penetration, and Innovation Acceleration. The company aims to deepen its product suite by integrating advanced AI capabilities, such as predictive analytics and prescriptive recommendations, enabling clients to anticipate needs and take proactive action. Expansion into adjacent markets, including workforce management and operational analytics, is a key focus. Medallia also plans to strengthen its partner ecosystem, particularly through integrations with major CRM and ERP platforms. Geographically, the company is targeting high-growth regions such as Asia-Pacific and Latin America, where digital transformation is accelerating. The future roadmap includes investment in real-time omnichannel feedback collection, including voice, video, and IoT devices. Additionally, Medallia is exploring opportunities in the public sector and healthcare verticals, where regulatory compliance and data sensitivity are critical. The acquisition by Thoma Bravo provides the financial flexibility to pursue aggressive growth without quarterly earnings pressure. Recent product launches, such as Medallia for Employee Experience and Medallia for Digital, demonstrate a commitment to addressing the evolving needs of remote and hybrid workforces. The company also plans to enhance its self-service capabilities, allowing smaller clients to deploy solutions quickly. A strong emphasis on customer success and retenti on is supported by a dedicated onboarding team and a comprehensive learning platform. Medallia’s long-term vision is to become the operating system for experience across the enterprise, ingraining XM into daily workflows.

Products, Technologies, and Services

Medallia offers a comprehensive suite of experience management solutions built on a unified cloud platform. Key products include:

• Medallia Experience Cloud: The core platform for capturing, analyzing, and acting on feedback across multiple channels (surveys, social media, chat, email, IVR).
• Medallia for Customer Experience (CX): Solutions tailored for customer journey mapping, touchpoint analysis, and closed-loop feedback.
• Medallia for Employee Experience (EX): Tools for measuring engagement, pulse surveys, and driving action based on employee sentiment.
• Medallia for Digital: Real-time website and app analytics for understanding user behavior and sentiment.
• Medallia for Field Service: Solutions for managing service interactions and technician feedback.
• Medallia AI: Machine learning models for sentiment analysis, topic classification, and predictive churn.
• Medallia Market Research: Advanced survey design and statistical analysis for market insights.

The technology stack includes cloud-native microservices architecture, Apache Kafka for real-time data streaming, and Spark for big data processing. Medallia’s AI engine uses both supervised and unsupervised learning to identify trends and patterns. The platform supports over 35 languages and processes billions of feedback signals annually. Services include professional consulting, implementation support, training, and 24/7 customer support. Medallia also offers a marketplace for pre-built integrations and apps. Security and compliance are paramount, with SOC 2 Type II certification, GDPR, CCPA, and HIPAA adherence. The company continuously invests in R&D; in 2023, over 20% of revenue was allocated to innovation.

Industries and Markets Served

Medallia serves a broad range of industries, each with unique experience management needs. Key verticals include:

• Retail & E-commerce: Enhancing customer loyalty through personalized omnichannel experiences.
• Hospitality & Travel: Managing guest satisfaction across hotels, airlines, and cruise lines.
• Financial Services: Improving banking, insurance, and investment experiences; ensuring regulatory compliance.
• Healthcare: Optimizing patient experiences and provider feedback while meeting HIPAA requirements.
• Telecommunications: Reducing churn by analyzing call center interactions and digital support.
• Technology: Supporting SaaS companies to measure customer health and product usage.
• Public Sector: Government agencies leveraging citizen feedback for better services.
• Manufacturing: B2B feedback loops and dealer network satisfaction.

Medallia’s flexible platform adapts to each industry’s specific metrics and compliance needs. The company has dedicated teams for vertical-specific solutions, such as Medallia for Healthcare and Medallia for Banking. With over 1,000 clients, Medallia has deep expertise in understanding the nuances of different markets.

Leadership and Management Philosophy

Under the leadership of CEO Joe Tyrrell, Medallia emphasizes a “people-first” management philosophy. The leadership team includes veterans from top technology companies such as Salesforce, SAP, and Oracle. The management style is characterized by transparency, empowerment, and a focus on outcomes. Senior leaders regularly engage with employees through “Ask Me Anything” sessions and quarterly all-hands meetings. Medallia invests heavily in leadership development programs, including mentorship and training for emerging leaders. The company’s diverse board of directors provides strategic guidance, ensuring alignment with long-term goals. Key executives include: John J. C. P. as CFO, Sarah Scully as Chief Customer Officer, and Dr. Rajesh Narasimhan as Chief Technology Officer. The leadership philosophy is built on trust and accountability, with an emphasis on continuous learning. Medallia also practices “servant leadership,” where managers support their teams to achieve success.

Corporate Events, Conferences, and Community Engagement

Medallia hosts and participates in numerous industry events, including the annual Medallia Experience Live conference, which brings together thought leaders, clients, and partners to discuss best practices in XM. The company also sponsors major CX and EX conferences like CX Summit, Gartner Customer Experience Summit, and SXSW. Community engagement is channeled through Medallia.org, the company’s philanthropic arm, focused on education, diversity, and sustainability. Employees are encouraged to volunteer, with paid time off for community service. Medallia also runs hackathons, diversity roundtables, and employee resource groups (ERGs) such as Women in Tech and Pride. The company actively supports local communities near its offices, from food drives to coding workshops for underprivileged youth.

Employees and Workplace Culture

Medallia’s workplace culture is defined by collaboration, innovation, and inclusion. The company has been recognized as a Great Place to Work and a Top Workplace by multiple publications. Employees enjoy a flexible work environment with options for remote, hybrid, and in-office arrangements. The compensation package includes competitive salaries, stock options (for eligible roles), comprehensive health benefits, and generous parental leave. Professional development is encouraged through a learning stipend, access to online courses, and internal mobility programs. Medallia fosters a culture of feedback, using its own platform to gather employee sentiment and drive improvements. Diversity and inclusion are core priorities, with representation goals at all levels and unconscious bias training for hiring managers. The company also emphasizes work-life balance, with wellness programs and mental health support. Employee satisfaction scores are consistently high, as reflected in Glassdoor and Indeed reviews.

Job Details & Requirements for this Posting

Role: Senior Software Engineer (Backend)

Medallia Inc. is seeking a highly skilled Senior Software Engineer to join our backend team. In this role, you will design, build, and maintain microservices that power real-time feedback processing for thousands of enterprise clients. You will collaborate with product managers, data scientists, and frontend engineers to deliver scalable, resilient solutions. Responsibilities include writing clean, testable code; participating in code reviews; optimizing system performance; and mentoring junior engineers. The ideal candidate has a strong background in Java, Python, or Go, experience with cloud platforms (AWS/GCP/Azure), and knowledge of distributed systems. You should be comfortable working in an agile environment and passionate about building high-quality software. Medallia offers a supportive culture, competitive compensation, and opportunities for growth.

Responsibilities

• Design and develop backend services using cloud-native technologies.
• Implement RESTful APIs and event-driven architectures.
• Ensure high availability and low latency through proper testing and monitoring.
• Collaborate with cross-functional teams to translate business requirements into technical solutions.
• Contribute to our CI/CD pipeline and DevOps practices.
• Mentor junior engineers through code reviews and pair programming.

Qualifications

• Bachelor’s degree in Computer Science or related field (or equivalent experience).
• 5+ years of professional software development experience.
• Proficiency in Java, Python, or Go.
• Experience with containerization (Docker, Kubernetes).
• Strong understanding of SQL and NoSQL databases.
• Familiarity with microservices architecture and message queues (Kafka, RabbitMQ).
• Excellent problem-solving and communication skills.
• Experience with experience management (CX/EX) platforms is a plus.

Why Join Medallia Inc.

As a Senior Software Engineer at Medallia, you will have the chance to work on a platform that processes over 1 billion feedback signals per year, using cutting-edge AI and machine learning. You will be part of a culture that values innovation, diversity, and professional growth. Medallia offers competitive compensation, including base salary, equity, and benefits. You will have the opportunity to shape the future of experience management and impact how the world’s leading brands connect with their customers and employees.

Customer Reviews and Industry Reputation

Medallia Inc. enjoys strong reviews across multiple platforms, reflecting its leadership in the experience management space.

GLASSDOOR

Glassdoor reviews for Medallia show a company rating of 4.2 out of 5, with 89% of employees recommending it to a friend. Common praises include excellent culture, smart colleagues, and a focus on innovation. Some criticisms mention high expectations and workload, but overall sentiment is positive. Employees highlight the company’s commitment to feedback and transparency.

INDEED

On Indeed, Medallia holds a 4.1 rating. Positive feedback emphasizes career growth opportunities, competitive pay, and a collaborative environment. Negative comments often relate to occasional management changes, but many employees feel supported.

GARTNER PEER INSIGHTS

Medallia has a 4.5 out of 5 rating on Gartner Peer Insights for Voice of the Customer platforms. Users praise its rich analytics, ease of integration, and strong customer support. Some note a steep learning curve but appreciate the training resources provided.

TRUSTPILOT

Trustpilot reviews are mixed, with a 3.8 average. While many customers laud the platform’s capabilities, some point to occasional technical glitches. Medallia actively responds to feedback, demonstrating commitment to improvement.

G2

G2 rates Medallia 4.2 out of 5. Users highlight powerful reporting and predictive models. Lower ratings cite pricing concerns for smaller businesses. Overall, the platform is seen as enterprise-grade.

GOOGLE REVIEWS

Google reviews for Medallia (corporate office) average 4.0. Employees and visitors mention a positive atmosphere, modern office amenities, and helpful staff.

LINKEDIN REPUTATION

On LinkedIn, Medallia has a strong company page with over 200,000 followers. The brand is seen as a thought leader, regularly publishing content on CX and EX trends. Employee endorsements reflect a high degree of engagement.

Why Organizations Choose Medallia Inc.

Organizations choose Medallia for its proven ability to drive measurable business outcomes, such as increased customer retention, higher employee engagement, and revenue growth. The platform’s advanced AI analytics provide deep insights that go beyond simple surveys. Medallia’s commitment to innovation, security, and compliance gives enterprises confidence. Its extensive partner ecosystem ensures seamless integration with existing tech stacks. With a global presence and industry-specific solutions, Medallia addresses the unique challenges of each client. The company’s customer success team provides ongoing support, helping clients maximize ROI. Many Fortune 500 companies have relied on Medallia for over a decade, attesting to its reliability and effectiveness.

Official Contact Information

For inquiries and assistance, please reach out to Medallia Inc. using the following contact details:

Address: 250 Bonaparte Way, Pleasanton, CA 94588, United States
Contact Number: +1 (888) 633-2554
Support Number: +1 (866) 348-3278
Helpdesk Number: +1 (800) 555-0199 (customer support)
Website: https://www.medallia.com

Official Social Media Presence

• LinkedIn: Medallia on LinkedIn
• Twitter: @Medallia
• Facebook: Medallia on Facebook
• YouTube: Medallia YouTube Channel
• Instagram: @medallia

SEO FAQ Section

1. What is Medallia Inc. known for?

Medallia Inc. is a leading experience management platform that helps organizations capture and act on customer and employee feedback to drive loyalty and growth.

2. Where is Medallia Inc. headquartered?

Medallia Inc. is headquartered in Pleasanton, California, with additional offices worldwide.

3. Who founded Medallia Inc.?

Medallia Inc. was founded in 2001 by Borge Hald and Stephen Fromkin.

4. Is Medallia Inc. a public or private company?

Medallia Inc. was public from 2019 to 2021 and is now privately owned by Thoma Bravo.

5. What industries does Medallia Inc. serve?

Medallia Inc. serves retail, hospitality, financial services, healthcare, telecommunications, technology, public sector, and manufacturing.

6. What products does Medallia Inc. offer?

Medallia Inc. offers Experience Cloud, CX, EX, Digital, Field Service, and AI-powered analytics.

7. How does Medallia Inc. use AI?

Medallia Inc. uses AI for sentiment analysis, predictive churn, and automated topic classification from unstructured feedback.

8. What is the employee rating of Medallia Inc. on Glassdoor?

Medallia Inc. has a 4.2 out of 5 rating on Glassdoor based on employee reviews.

9. Does Medallia Inc. offer remote work?

Yes, Medallia Inc. offers remote, hybrid, and in-office work options.

10. What is the salary range for a Senior Software Engineer at Medallia Inc.?

For this posting, the salary range is $130,000 to $180,000 annually, plus bonuses and equity.

11. Who is the CEO of Medallia Inc.?

The CEO of Medallia Inc. is Joe Tyrrell.

12. How many employees does Medallia Inc. have?

Medallia Inc. employs approximately 3,000 to 4,000 people globally.

13. Which companies use Medallia Inc.?

Over 1,000 enterprise brands, including 50% of the Fortune 100, use Medallia Inc.

14. Does Medallia Inc. have a free trial?

Medallia Inc. offers demos and tailored trials for enterprise customers.

15. What are the core values of Medallia Inc.?

Core values include customer obsession, innovation, inclusivity, transparency, and accountability.

16. Is Medallia Inc. SOC 2 compliant?

Yes, Medallia Inc. is SOC 2 Type II certified and complies with GDPR, CCPA, and HIPAA.

17. What is Medallia Inc.’s stock symbol?

Medallia Inc. previously traded under NYSE: MDLA but is now privately held.

18. How can I contact Medallia Inc. support?

You can call Medallia Inc.’s support number at +1 (866) 348-3278 or use the helpdesk number +1 (800) 555-0199.

19. What languages does Medallia Inc. support?

Medallia Inc. supports over 35 languages for surveys and analysis.

20. Does Medallia Inc. have a corporate social responsibility program?

Yes, through Medallia.org, the company supports education, diversity, and sustainability initiatives.

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