Your Competitor Hired an SEO Company—Now What?

If you’ve noticed that your competitor hired an SEO company, it might feel like a setback. But don’t worry—it’s not the end of the world for your business. Instead, see this as an opportunity to step up your game. Here’s what you can do now.

Check Your SEO Status

First, take a good look at your own SEO strategy. How is your website performing? Are you ranking well on search engines? Use tools like Google Analytics or SEMrush to check your rankings, see which keywords are working for you, and spot areas for improvement.

Quick Tip: Run an SEO audit on your site. Fix any broken links, speed up your website, and optimize your page titles.

Look at What Your Competitor Is Doing

It’s important to know what your competitor is up to. Just because they hired an Law firm SEO company doesn’t mean they’ll automatically beat you. However, it’s smart to understand what SEO strategies they’re using. Check the keywords they are ranking for, the content they are posting, and where they’re getting backlinks from.

Quick Tip: Use SEO tools like Ahrefs or SEMrush to analyze their website. See which keywords they target and what kind of content they’re creating.

Improve Your Content Strategy

Content is a big part of SEO success. If your competitor is working on blog posts and optimizing their site, you can do the same—only better. Create high-quality content that answers your audience's questions. If your competitor is focusing on certain keywords, try to create even better content around those topics.

Quick Tip: Look at your content. Is it informative and helpful? If not, update or add more detailed articles, guides, or case studies.

Work on Building Better Backlinks

Backlinks (links from other websites to yours) are a major factor in SEO. Your competitor might be working on getting quality backlinks, so you should do the same. Look at the websites linking to your competitor and see if you can get links from similar sites.

Quick Tip: Reach out to other websites in your industry for guest posts or collaborations. Also, create shareable content that can naturally attract links.

Focus on Local SEO

If your competitor is focusing on national or global SEO, you might have an advantage in local SEO. By optimizing your website for local searches (such as “near me” searches) and setting up a Google My Business profile, you can improve your chances of ranking higher in local search results.

Quick Tip: Make sure your website is optimized for local keywords, and get listed on local directories and review sites. Don’t forget to gather positive reviews from customers.

Make Your Website Easy to Use

Search engines like Google reward websites that offer a good user experience. This includes having fast loading speeds, easy navigation, and a mobile-friendly design. If your competitor’s website is hard to use, this gives you an opportunity to provide a better experience for your visitors.

Quick Tip: Check if your website is mobile-friendly. Improve loading speeds and simplify your website’s navigation to make it easier for visitors to find what they need.

Keep Track and Make Adjustments

SEO is not something you can do once and forget about. It’s an ongoing process. After you make changes to your website and strategy, keep track of your performance. Are your rankings improving? Are you getting more traffic? Keep an eye on your competitor’s progress as well.

Quick Tip: Set up regular reports to track your SEO progress. If something isn’t working, adjust your strategy.

Conclusion: Stay Focused and Keep Going

Your competitor hiring an SEO company isn’t a reason to panic. Instead, use it as motivation to improve your own strategy. By focusing on quality content, building backlinks, improving user experience, and keeping track of your progress, you can stay ahead in the SEO game. SEO takes time, but with consistent effort, you can get the results you want.