Pinterest’s New Shopping Features You Need to Try

Pinterest is no longer just a platform for discovering recipes, DIY crafts, and home décor inspiration—it’s rapidly becoming a powerful hub for online shopping. With an ever-growing user base looking for visual ideas and products, Pinterest has expanded its e-commerce capabilities by launching several innovative features aimed at turning inspiration into action. Whether you're a casual shopper, a small business owner, or a brand marketer, Pinterest’s shopping features are worth exploring.

In this article, we’ll dive into the latest shopping tools that Pinterest has rolled out and how they can enhance your browsing and buying experience.

Why Pinterest Is Investing in Shopping

Pinterest understands that people use the platform not just to dream but to plan purchases. Studies show that users on Pinterest are more likely to shop compared to users on other platforms. They’re often in the decision-making phase, using Pinterest to explore styles, compare products, and visualize purchases. That’s why Pinterest’s Shopping Features are designed to bridge the gap between inspiration and transaction.

Instead of just seeing what you love, Pinterest now lets you buy what you love—with fewer steps and a much smoother experience.

1. Shop From Pins

Pinterest has introduced a feature that allows users to shop directly from a Pin. If you see an image of an outfit, furniture setup, or gadget that catches your eye, you can scroll down to view similar shoppable products.

Each shoppable Pin includes details like:

• Product title and brand
  
  

• Price
  
  

• Real-time availability
  
  

• Direct links to buy from the retailer
  
  

This feature makes product discovery seamless and eliminates the need to search elsewhere for similar items. It’s perfect for people who love convenience and quick decisions.

2. Shop From Search

When you search for something like “boho living room” or “summer dresses,” Pinterest now prioritizes shoppable products in the results. You’ll notice a “Shop” tab at the top of your search results. Tap it, and Pinterest filters your search to show items that are in stock and available for purchase.

This is a game-changer for product discovery. It saves users time and allows brands to show up right when a user is most interested. For anyone trying to monetize Pinterest or shop smarter, this feature is a must-try.

3. Shop From Boards

Have a board filled with style inspiration or dream home décor ideas? Now you can shop directly from your boards.

Pinterest analyzes the content of your saved Pins and surfaces similar, shoppable products right within the board. A “Shop” tab appears inside the board view, making it easy to turn mood boards into reality.

This feature brings a whole new meaning to “pin now, buy later,” and it's one of the most practical aspects of Pinterest’s shopping features for planners and visionaries.

4. Pinterest Lens for Shopping

Pinterest Lens allows users to snap a photo or upload an image, and the platform will find visually similar, shoppable items. For example, if you see a lamp in a coffee shop or a pair of shoes on someone, just take a picture, upload it to Pinterest, and explore similar products that are available to buy.

It’s essentially “visual search meets online shopping,” and it makes Pinterest incredibly useful for real-world inspiration. With Lens, the gap between seeing something you love and finding where to buy it is virtually eliminated.

5. Verified Merchant Program

Pinterest introduced the Verified Merchant Program to help users identify trusted sellers. Verified merchants display a blue checkmark badge on their profiles and product Pins. They also get access to enhanced metrics, product catalogs, and eligibility for shopping surfaces like the “Shop” tab.

For users, this adds an extra layer of confidence when shopping. You know the product is coming from a reliable source. For sellers, it's a way to build trust and visibility within Pinterest’s growing e-commerce space.

6. Shopping Spotlights and Guides

Pinterest now curates themed shopping spotlights featuring trends, collections, and seasonal items. These are often selected by Pinterest’s editorial team or guest curators and are designed to help users discover unique and trendy products.

Shopping guides work like mini gift guides or lookbooks, helping you make faster decisions by narrowing down options. If you ever feel overwhelmed by endless choices, these guides can be your shopping shortcut.

How Pinterest’s Shopping Features Benefit Users and Sellers

Whether you're a casual browser or a business owner, these tools can dramatically improve your Pinterest experience.

For users:

• Easier discovery of in-stock products
  
  

• Ability to buy directly from the platform
  
  

• A seamless blend of inspiration and action
  
  

For sellers:

• More visibility in searches and feeds
  
  

• Access to a motivated audience with high purchase intent
  
  

• Opportunity to build brand trust via verification and rich Pins
  
  

Using Pinterest’s shopping features allows businesses to meet their customers exactly where they’re browsing—and where they’re already interested in buying.

Final Thoughts

Pinterest’s transformation into a shopping-friendly platform reflects a broader trend: people want fast, intuitive, and inspiring ways to shop online. By integrating new tools like Shop from Pins, Lens search, and the Verified Merchant Program, Pinterest has made it easier than ever to discover, compare, and purchase items directly from your feed or board.

If you haven’t tried Pinterest’s shopping features yet, now’s the time. Whether you're upgrading your home, refining your style, or marketing your product, these features will make the experience smarter, smoother, and more satisfying.

So go ahead—pin with purpose, shop with ease, and make Pinterest your favorite new marketplace.