Couscous Market: Trends, Growth, and Forecast 2025-2034
The couscous market was valued at USD 37.62 billion in 2024 and is expected to grow at a compound annual growth rate (CAGR) of 3.10% during the forecast period of 2025-2034. This growth is anticipated to bring the market to a value of USD 51.05 billion by 2034. The rise in demand for various couscous varieties, including flavored, organic, and gluten-free options, is a significant factor behind this growth

The couscous market was valued at USD 37.62 billion in 2024 and is expected to grow at a compound annual growth rate (CAGR) of 3.10% during the forecast period of 2025-2034. This growth is anticipated to bring the market to a value of USD 51.05 billion by 2034. The rise in demand for various couscous varieties, including flavored, organic, and gluten-free options, is a significant factor behind this growth. Additionally, the increasing popularity of quick-to-prepare couscous products among busy professionals looking for convenient yet healthy meal solutions is further driving the market’s expansion. This article explores the global couscous market, highlighting key factors, trends, opportunities, and challenges that are shaping the industry.
Overview of the Global Couscous Market
Couscous is a staple food in many parts of the world, particularly in North Africa, the Middle East, and Mediterranean regions. It is made from semolina wheat or other grains like barley or millet, which are steamed and then formed into small granules. Known for its versatility and ease of preparation, couscous has found a place in kitchens around the world.
In recent years, couscous has gained significant attention in global markets as consumers are increasingly seeking convenient, nutritious, and quick-to-prepare meals. The growing demand for organic, gluten-free, and flavored couscous varieties is catering to diverse consumer preferences. Moreover, modern packaging and the availability of ready-to-eat couscous products have made it a popular choice among busy individuals who prioritize health-conscious meal options that are easy to prepare.
The couscous market is further fueled by the rising awareness of the health benefits associated with couscous, including its high fiber content and rich nutrient profile. With its versatility in various dishes, couscous is becoming a go-to ingredient for a wide range of cuisines, from salads to soups and stews.
Size & Share of the Global Couscous Market
In 2024, the global couscous market was valued at USD 37.62 billion, and it is expected to grow at a CAGR of 3.10% from 2025 to 2034, reaching a projected value of USD 51.05 billion by the end of the forecast period.
Geographically, Europe holds the largest share of the couscous market, with countries like France and Italy leading the demand due to their traditional use of couscous in Mediterranean cuisines. North America, particularly the United States, has also seen significant growth in couscous consumption, driven by the increasing adoption of Mediterranean and health-conscious diets.
The Asia Pacific region, which includes countries like India and China, is expected to witness the fastest growth during the forecast period. With rising incomes and changing dietary habits, more consumers in these countries are adopting couscous as part of their meals. The growing popularity of gluten-free products and health-focused foods has further contributed to the rising demand for couscous in this region.
Latin America and the Middle East & Africa (MEA) are also showing steady growth in couscous consumption, thanks to the region's increasing awareness of the health benefits associated with couscous and the growing trend of health and wellness.
Market Dynamics & Trends in the Couscous Market
The global couscous market is influenced by several key dynamics and trends that are reshaping the demand for this food product. These factors include changing consumer preferences, health-conscious choices, and innovation in product offerings.
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Growing Consumer Demand for Gluten-Free and Organic Couscous :One of the significant trends in the couscous market is the increasing demand for gluten-free and organic couscous varieties. As more consumers become aware of food sensitivities and dietary restrictions, particularly gluten intolerance, there has been a surge in the demand for gluten-free alternatives. Organic couscous is also gaining popularity among health-conscious consumers who are looking for natural and non-GMO ingredients.
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Convenience and Quick Preparation Time :In today’s fast-paced world, consumers are increasingly looking for meal options that are quick and easy to prepare without compromising on health and nutrition. The availability of instant and ready-to-eat couscous products is a major factor driving market growth. These products require little preparation time, making them an ideal option for busy professionals, college students, and families.
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Rising Health Awareness and Nutritional Benefits :As more consumers become aware of the importance of a balanced diet, the health benefits of couscous are gaining prominence. Couscous is rich in fiber, essential minerals like magnesium and iron, and plant-based protein. As a result, it is increasingly being seen as a healthier alternative to rice, pasta, and other refined carbohydrates.
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Increasing Popularity of Flavored Couscous :Flavored couscous is gaining traction as consumers seek more variety and excitement in their meals. Companies are introducing new flavors and seasonings for couscous, such as garlic, lemon, saffron, and herbs, to appeal to a wider audience. These flavored couscous products cater to busy consumers who want a flavorful and convenient meal without the need for additional ingredients.
Growth of the Couscous Market
The couscous market is expected to witness steady growth over the next decade, driven by several factors:
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Health-conscious Consumers: The growing preference for nutritious and health-conscious foods has led to a rise in the popularity of couscous. Its high fiber content, rich mineral profile, and low-fat content are attracting more consumers who are focused on maintaining a healthy diet.
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Convenience Factor: The increasing demand for quick and easy meal solutions is another factor fueling market growth. Ready-to-eat and quick-prep couscous products are in high demand, especially among working professionals and busy individuals seeking fast, nutritious meals.
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Innovative Product Offerings: Manufacturers are continuously innovating and diversifying their product offerings to cater to various consumer needs. This includes gluten-free couscous, organic varieties, and flavored options, which are further driving market expansion.
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Growing Middle-Class Populations: In regions like Asia Pacific, the rising disposable incomes and changing dietary habits among the middle class are boosting couscous consumption. As more people adopt healthy eating habits and diversify their food choices, couscous is becoming a preferred option.
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Increasing Vegan and Vegetarian Trends: The rise in plant-based eating trends has also benefited the couscous market. As couscous is naturally vegan and vegetarian-friendly, it is an attractive choice for individuals following these diets.
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Market Opportunities and Challenges in the Couscous Market
While the couscous market presents significant growth opportunities, it also faces challenges that companies must navigate to remain competitive.
Opportunities:
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Rising Demand for Gluten-Free and Organic Foods: The increasing popularity of gluten-free and organic foods presents an opportunity for manufacturers to expand their product portfolios. With more consumers seeking these alternatives, offering gluten-free and organic couscous can help companies tap into a growing market segment.
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Expanding E-commerce Platforms: The rise of e-commerce presents an opportunity for couscous manufacturers to expand their reach. Online retailers and grocery delivery services are becoming increasingly popular, allowing companies to sell couscous products directly to consumers.
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Product Innovation: As consumers demand more variety, companies can innovate by introducing new flavors, blends, and even fortified couscous products with added nutrients to cater to a more health-conscious demographic.
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Geographic Expansion: Emerging markets, especially in Asia Pacific, Latin America, and Africa, present untapped opportunities for couscous manufacturers. With the growing adoption of global cuisines and rising disposable incomes, these regions offer substantial growth potential.
Challenges:
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Intense Competition: The couscous market is highly competitive, with many regional and international players offering similar products. Companies must focus on product differentiation, quality, and innovation to stay ahead of the competition.
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Price Sensitivity: In certain markets, particularly in developing countries, price sensitivity can be a challenge. While couscous is generally considered affordable, rising costs of raw materials and production could lead to higher retail prices, affecting consumer purchasing behavior.
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Supply Chain and Raw Material Issues: The couscous market is dependent on grains such as semolina, millet, and quinoa. Any disruptions in the supply of these raw materials, due to climate change or geopolitical factors, could impact production costs and availability.
Competitive Analysis of the Couscous Market
The couscous market features a mix of established players and smaller regional companies. Key players focus on product innovation, quality, and branding to capture consumer attention in a competitive landscape.
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Riviana Foods: Riviana Foods is a leading manufacturer of couscous, offering a variety of products ranging from traditional couscous to flavored and gluten-free options. The company’s extensive distribution network has made it a key player in the global market.
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Barilla Group: Known for its pasta products, Barilla Group has expanded its offerings to include couscous, with an emphasis on high-quality ingredients and a variety of flavors. The company is well-established in the Mediterranean food market.
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The Hain Celestial Group: This company offers couscous under its diverse portfolio of health-focused brands. Hain Celestial’s organic and gluten-free couscous options have become popular among health-conscious consumers.
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Lima: Lima is a key player in the organic food sector, offering a wide range of organic couscous products. Its focus on sustainability and organic ingredients has helped it build a loyal customer base in Europe and North America.
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AeroFarms: Known for its innovative approach to farming, AeroFarms has ventured into couscous production, offering a variety of healthy and sustainable products. The company’s focus on vertical farming and sustainable agriculture positions it well in the growing health-conscious market.
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