10 Types of Makeup Packaging: A Complete Guide for your brand

Concerned about the sorts of makeup packaging boxes? The three layers of cosmetic packaging, the materials utilized, the ten different forms of packaging, and important factors are all covered in this book. Discover how to pick the finest for your brand, from eco-friendly choices to designs that are suitable for travel, and streamline the sourcing process with professional assistance.

10 Makeup Packaging Types You Should Be Aware Of 

1. Bottles: Stylish and Versatile

Bottles offer versatility and style, making them ideal for liquid items. While plastic bottles are lightweight for toners, glass bottles are sophisticated and recyclable, making them ideal for serums. Metal bottles give foundations a high-end appearance.

Dispensing options like pumps, droppers, or sprays enhance usability. For a new serum, a glass bottle with a dropper ensures precise dosing. We’ve seen brands pair dark glass with light-sensitive formulas, extending shelf life.

Best For: Serums, toners, foundations.

2. Jars: Classic and Premium

Jars are timeless for thick or creamy products. Their wide opening makes scooping creams or masks easy. Glass jars offer a premium, recyclable look, while plastic jars are lightweight and durable.

For luxury buyers, glass jars elevate your brand. We’ve sourced recyclable glass jars for face creams, appealing to eco-conscious consumers. Glass can be fragile, so consider plastic for shipping-heavy products.

Best For: Face creams, masks, powders.

3. Tubes: Economical and Transportable

Tubes are inexpensive and portable for things that need to be carried around. Their sealed shape makes them ideal for sunscreens, hand creams, and lip balms. Metal tubes enhance durability, while plastic tubes are more affordable.

A plastic tube for a travel-sized hand cream fits in purses and reduces shipping expenses. Small brands have been known to begin with tubes for sampling before expanding to jars as demand increases.

Ideal For: Sunscreens, hand creams, and lip balms.

4. Pumps: Accurate and Modern

Pumps provide regulated dispensing for expensive goods. Their airless technology prolongs shelf life by preventing air exposure. Serums and lotions of all viscosities are handled by pumps. This also holds true for perfume bottles that need to be shielded from light.

For foundations, pumps ensure precise application, reducing waste. We’ve sourced airless pumps for serums, enhancing preservation and customer satisfaction.

Best For: Serums, lotions, foundations.

5. Sachets: Small and Practical

For travel-sized items and samples, sachets are perfect. They are small, light, and ideal for one-time use of masks or creams. They are excellent for branding due to their high printability.

Sachets are an economical and convenient way to transport samples to trade shows. Brands have been known to switch from using sachets for testing to jars for retail. Balance with eco-friendly solutions because they are less sustainable.

Ideal For: Travel-sized lotions, masks, and samples.

6. Pouches: Adaptable and Sustainable

Pouches are sustainable and adaptable to a wide range of products. Waste is decreased because their flexible materials, such as foil or plastic, adapt to the contents. Longevity is increased by resealable solutions like zip locks.

Biodegradable pouches reduce your carbon footprint when it comes to powders. To appeal to customers who are concerned about sustainability, we have acquired eco-friendly pouches for samples.

Ideal For: Samples, liquids, and powders.

7. Palettes: Stylish and Practical

Palettes improve ease and are ideal for packaging multiple products. They include several sections for blushes or eyeshadow, and they frequently have travel mirrors. Their vast surface area enables imaginative designs.

A streamlined design increases shelf appeal for a blush palette, while a structured layout enhances usability. Travel-friendly palettes have been offered by manufacturers to cater to consumers who are constantly on the go.

Ideal For: Lip colors, blushes, and eyeshadows.

8. Droppers: Accurate for Expensive Goods

Droppers allow concentrated formulations to be dispensed precisely. They have glass or plastic pipettes for durability, and their sealed design keeps contamination at bay.

Droppers for serums guarantee accurate dosage, fostering confidence. Glass droppers for essential oils have been sourced by us to enhance images of luxury. Plastic droppers are robust for travel, whereas glass droppers are stylish but brittle. 

This versatility makes droppers ideal for a range of products, including perfume bottles, where precision and luxury are paramount.

Best For: Essential oils, serums, high-potency skincare.

9. Stick Applicators: Easy to Use and Accurate

For specific applications, stick applicators offer sustainability and simplicity. Their small, rod-like shapes, such as push-up or twist-up sticks, are ideal for accurate, mess-free use. Their solid structure reduces packaging waste and makes them portable, making them ideal for on-the-go use.

To lessen your influence on the environment, use stick applicators that are recyclable or biodegradable for solid formulas. For your samples, we have found environmentally friendly stick application that will appeal to consumers who care about sustainability and brands searching for quick, waste-free solutions.

Ideal For: Samples, deodorants, concealers, and solid balms.

10. Compacts: Convenient and Stylish for Travel

Compacts with mirrors for convenience and snap or hinged closures for security make them portable for touch-ups. Appeal is increased by sleek designs in square or circular shapes.

For powders, travel-friendly compacts fit purses. We’ve sourced durable plastic compacts, reducing breakage during shipping and boosting shelf appeal.

Best For: Powders, blushes, bronzers.

Important Things to Take Into Account When Selecting Makeup Packaging 

Your Brand Identity and Target Audience

The tastes and brand personality of your target audience should be reflected in your packaging.

• Luxury Brands: For a high-end appearance, choose glass bottles, jars, or airless jars.

• Eco-Aware Consumers: Select recyclable items such as eco-friendly pouches or glass droppers.

• Travel-Friendly Requirements: Palettes, tubes, sachets, and compacts are ideal.

Budget and Cost Restraints

For small firms, striking a balance between price and quality is essential.

• Purchase in bulk to save money per unit (e.g., tubes, sachets).

• For less expensive solutions, use plastic packs or tubes.

• To reduce the initial outlay, think about using sachets for samples.

Regulations and Sustainability

For contemporary brands, sustainability and compliance are crucial.

• Market Trend: Brands using environmentally friendly packaging are becoming more and more popular.

• Regulations: Verify local legislation about the requirements for labeling and recyclable materials.

• Verify if cosmetic packaging complies with requirements.

• Eco-Friendly Choices: Biodegradable pouches, metal tubes, and glass jars.

Product Protection and Transportation

Make sure your goods are protected and your packaging can survive delivery.

Advice:

• For delicate items, choose robust materials like metal tubes or glass jars.

• To save money on shipping, choose lightweight choices like sachets or pouches.

• To prevent damage during transit, test the packaging's durability.

Final Thoughts

Excellent packaging is not just desirable but essential in a sector as crowded as the cosmetics industry. It is the thing that attracts notice, piques interest, and retains clients. It's what transforms a brand into a movement, a product into a memento, and a consumer into a devoted follower. The most effective cosmetic packaging in the UK conveys a message, whether it is opulent, whimsical, eco-friendly, or simple. It evokes a feeling in the customers. It prepares the interior beauty experience.